I really appreciate your perspective. Personally, “user” is an easy and reasonably accurate word to use. In the past, I have always liked it more than “customer” because to me “customer” is too money-focused. At the same time, just as you point out that “user” is flat, I think it creates more distance from “human”. It’s easy for someone to think they are a user expert, but shouldn’t we keep the humans at the center of our efforts and designs?

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BA, MATC. Technical and business writer, adjunct instructor, usability nerd, extroverted-introvert, occasional poet, autodidact, Idaho native. @rachaelrenk.

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